We’ve all witnessed the success of companies such as Nike®, Coca-Cola®, and Microsoft® but what is it that makes them so successful? A simple answer: Product Branding. Of course longevity is a big part of their success but overall their products are recognized world-wide because of effective advertising campaigns geared toward product recognition and total-recall. They don’t promote the organization to the consumer but instead use a strategy that makes total-recall (remembering) of the product easy. Simple as it may sound, many organizations out there aren’t recognized for their “swoosh”, catch-phrase, or billion dollar industry but rather rely on chance, word-of-mouth, and repeat business. That’s not to say their success looms on product branding but it could be the catalyst for future growth, profitability, and sustainability in a global market.
Now that I’ve discussed product branding, what about using those same principles to create your very own unique brand identity? Perhaps the most recognized brand identities are that of Oprah. Everyone knows who Oprah is-or “O”, as she is referred to by her adoring fans and now her own television network. She built an empire with her name and the success that followed, well, that’s just icing on the cake. Another example is Martha Stewart, though she fell from grace for a short time, her name was and continues to be her brand.
As technology makes advancements into the digital world, having a brand identity is crucial to success. The likes of Twitter, Facebook and LinkedIn are leading the way for advertising and marketing, whether for professional or personal reasons. Instead of spending a fortune to place an ad in a local paper, individuals and businesses are using these and other free forms of advertising to market their latest and greatest products and services. An ingenious strategy when used in a seamless fashion.
By seamless fashion, I’m not referring to clothing, but more to using the same unique brand identity for everything you do online; there are exceptions to this rule as privacy considerations may be of concern. However, if you want to be remembered or at the very least recognized by your peers and associates, your name or “handle” is your biggest asset. It is what separates you from the pack and creates total-recall for others. This method eventually becomes your personal marketing tool, as the people you associate with may be inclined to share, tweet, and forward your message to their network; thus creating your own following who will also spread your message among their network (and so on, and so on, and so on).
Digital sharing among peer networks is truly the mainstream of success in this day and age and self-promotion through identity branding is the ultimate key to unlocking your future. It isn’t an end-all-be-all but it does pave the way for new opportunities, networks, and potential business.
My unique brand identity is 403Laura
I use it to network, tweet, blog, and find new opportunities for work and personal endeavors. It is my catalyst for success.
What’s your brand?